When the first cell phones rolled into the market in the 1990s, nobody ever expected that those clunky black boxes with their electronic shrills would develop into sleek, powerful machines that could (aside from sending and receiving calls) take a picture, make a video, and sing. Yes, sing. Todays ringtones have the audio quality equal to the sounds we hear in real life. Say goodbye to the monophonic ringtones and its R2D2-like beeps and whistles. And even the polyphonic ringtones sound too sharp for our tastes, more like a music box than, well, music. Now, the standard for ringtones is real tonesas melodic and realistic as the songs on the radio (or the sounds of the farm, depending on which real tone you want). Real tones are also called true tones, voice tones and name tones. But, to borrow a phrase from Shakespeare, A tone by any other name would sound as sweet. The popularity of real tones has reached a point that its actually formed a large chunk of the profits of the cell phone industry. While there are many sites that provide real tones for free (preferring to get their earnings from clicks, ads or links) many mobile phone users actually dont mind paying good money for a song that they like. Just look at the industry reports. A staggering 60% of the total revenues from the mobile phone ringtone industry are from real tones. They are clearly outselling monophonic ringtones and polyphonic ringtones, which only from 33% of the revenues combined. The remaining seven percent of the total revenues were generated from the download of callback tones. That means over half of the millions of cell phone users are keeping it real. People are addicted to real tones, and will continue downloading tones even if their phones already packed with a list of songs that would make a DJ proud. In fact, even if cell phones are already programmed with its own generic set of ringtones, most prefer to replace them with real tones that they love. Its part of the whole appeal of being able to personalize your phone. There are hundreds of thousands of real tones available on the web. The most popular are from the songs of pop artists like Gwen Stefani, Destiny's Child. Of course, it all depends on whos leading the pop charts. Gwen Stefani's Hollaback Girl, Cater 2 U by Destiny's Child, and We Belong Together by Mariah Carey were all big hits in 2005, so its not surprising that people want to play them on their phones. Next to pop, the most popular real tones are from Rap, Hip Hop and Punk.All in all, about 76% of real tone revenues are from actual songs. Studies show that theres a relationship between the songs that are downloaded for iPods and the songs downloaded for real tones. Generally, a music fan will want to have both on his gadgetsone to listen to, and an excerpt to play on the phone. However, there are other types of real tones as well. Around 11% of the revenues in real tones were actually voice tones: celebrities saying hi, excerpts from movies. |
