I was doing some keyword research on the Google AdWords site recently, and discovered something interesting. There is intense demand for keywords having to do with digital TV topics. Google AdWords will predict the average CPC (cost per click) for any given keyword (or phrase). "TiVo" averages $3.82 per click. "DirecTV" is $7.27. "Dish Network" is a whopping $12.46. I kid you not. People are willing to pay Google $12.46, on average, to get their text ad listed at the top of the pile. This doesn't mean everyone pays this much, of course. It just means that's how much you have to pay to come out on top. Now the obvious question becomes: "Why on earth would anyone pay more than $12 for a single click?" The answer, I discovered today, is that Dish Network has a pretty extensive multi-level affiliate program. They don't let individuals work with them directly, but there are a number of resellers out there who do most of their business through individual affiliates. The reason people are willing to pay $12 for a click, is that if it results in a sale, the affiliate can make $100 or more. I did some more research, and I believe I've found the highest paying site out there. You can earn $120 per sale right off the bat, increasing to $140 if your volume increases. Also, if you get others to sign up for the affiliate program, you can make a little extra on any sales they make. It takes only about 2 minutes to get signed up. The program is managed through MyAffiliateProgram.com, a reputable online affiliate management company. They give you a wide range of tracking tools, so you can figure out how often your banners are being displayed, where your clicks come from, and which ones result in sales. This is far more advanced than anything you'd see from Clickbank. They also offer a pretty good "Affiliate Training and Education Center". This site has all sorts of resources and ideas on how to be more successful as an affiliate, including how to set up your own website easily, and start to drive traffic to it. One reason these affiliate sales programs are doing so well, is that Dish Network is currently giving away the equipment. You get a free dish, free receivers in up to four rooms, free DVR upgrades, and free HD upgrades. Add to that the fact that the service is cheaper than cable, and it's pretty easy to get people to make the switch. Satellite service from the likes of DirecTV and Dish Network has been steadily gaining on cable for the last several years now. Once you've signed up, the question is how to get your affiliate links out there for people to click. The easiest way would be using Google AdWords. The problem with that, as you may have figured out by now, is that it's going to be expensive. One way to get around this is to look for lower cost keywords that might still grab interested visitors. Try some common misspellings. "Dsih Network" and "Free Dsih" will be much cheaper, but you may end up getting some decent traffic anyway. Also try some related phrases like "satellite comparison". This will be particularly helpful if you have a website that has some sort of comparison on it. The other easy way to get some links out there is to set up a blog. See my previous article about how to get set up with your own blog site. I think this is a pretty good program. You can't really lose anything, and it has potential for big profits if you start making sales. See the featured article on my website for links to the program. |
