You're still readingso I know my title grabbed your attention. Why? Because it 'packed a punch.' You have three seconds to nab your reader in any written communication. Do it with a smashing title or headline! This secret technique, when used properly, practically guarantees that he or she will stay with you till the last line of your cover letter, article, or report. How does this little secret apply to a resume cover letter? I'm glad you asked! Put it at the top of your next job-search cover letter and you'll attract the employer's undivided attention. Without this powerful little gem, however, you risk being a victim of the 'scan and trash' syndrome. Why do I use the phrase, "Killer Secret?" To make my point. It's an attention-grabber! I got your attention and curiosity. You can lasso the same things from your reader. When it comes to cover letters, however, the use of a headline is hardly a theory. It's a FACT that everyone is attracted to books and articles and letters that have a title that sizzles like a burger on a grill! People today pick up a magazine, newspaper or advertisement, scan first and read later. You can stop that process cold. A strong headline that 'jumps' off the page of your cover letter will keep them reading your writing. And if you're trying to land a job interview, what could be more important than riveting the person to your every word? Imagine the results you'll experience in your job search when your cover letter opens with an attention-grabbing headline that is so unique and so compelling that the hiring manager cannot put it down? He or she will actually be excited to meet you, to discuss the job, and to hand it over to you! Potential employees that show creativity and color in their communication are a boon to any company. Maybe you're thinking it's easy for me. I've been a writer for 20 years and you're just beginning. But I'm here to tell you it's easier than you may think. Here's what to do. Just above the typical greeting in your cover letter (Dear Mrs. Smith), place your 'killer' headline. And to make it stand out even more, type the sentence in bold-face print and center it on the page. (Two lines maximum). Here are THREE examples of excellent cover letter headlines: THREE reasons why I believe I may be the candidate you're looking for to fill [insert job opening title here]. I have researched [company name] and believe I am an ideal match for the [insert job opening title here]. Let me show you how why I am a perfect fit for the position of [insert job opening title here]. With a headline like one of the above, what do you think Mrs. Smith will do? Trash and scan? No way. She will be drawn in and want to read more about you. Using the 'muscle' of a strong headline at the beginning of your next job-search cover letter can fill your calendar with interviews for the job that is just right for you. So 'pack a wallop' to your next cover letter with a smashing title or headline and then get ready for the phone to ring! |
