Real Estate Podcasting is slowly trickling into construction builders & real estate companies business models. As the revelation of practical uses for this new medium become more and more apparent to business owners, a new form of online real estate sales begins. Podcasting has gained popularity over the last year at an intense growth rate. The reason for this success, is due large in part to the success of the Apples iPod. A name in which no way offers ownership of podcasting to Apple, but it does however give the computer giant, a fantastic product association whenever the word is uttered. Podcasts are now able to be played on a plethora of devices, iPods, Psps, Video Cellphones, PDAs, Pocket PCs, Ultra Moblie PCs, Tivo 2, and more. This explosion in accessibility is what is directly making podcasting a viable business tool; directly enhancing and affecting the way internet marketing, sales, and promotions are being used, as well as customizing its uses to any specific business brand or industry. With Real Estate podcasting, the return on investment begins as soon as the first podcast is downloaded. In todays modern world time is a luxury, traveling is not always convenient, and efficiency is always top priority. Real estate podcasts merge accessibility with efficiency, and convenience with the comfort of buying. When an interested party is shopping for a potential home or investment, they want to make sure they see and know as much as possible about the property before making a decision. Unfortunately, property purchasers are routinely disparaged by the lack of available pictures, data and information on a website. In addition, the inconvenience of scheduling a viewing of the potential property can be a deterrent as well. Real estate video podcasts allow the user to view a full video tour of the property along with an audio voice over of the brokers listing information. These podcasts features high quality sales information scripts with beautiful pictures and live motion video, giving you a feel for the environment from any geographic location. Real estate podcasts are meant to serve as a teaser to your buying audience. Especially for those who may have never inquired further, until they were tantalized by the visual satisfaction they were able to receive immediately. Real estate podcasting really becomes advantageous when the subscription model is attached. All podcasts can be subscribed to, with one click of a button, through your local aggregator, like iTunes, My Yahoo!, Goole reader, etc Once a podcast is subscribed to, the user will receive every new podcast that is published to the file immediately as it is distributed. With home builders and realtors, this becomes highly advantageous for residual marketing and sales efforts. Having a direct link to an interested party allows the business to implement more highly targeted sales campaigns, geared towards specific individual & group needs. Investors can receive up to date video listings of new investment opportunities on the market. Home buyers who are looking over an extended period of time, can remain interactive with your company by receiving all the new updates of new properties in the area as they are available. Podcasts are not only used in conjunction with a companys website, but they are also listed in podcast directories, such as iTunes, Odeo, Yahoo Podcasts!, Google Base, etc. These directories are visual catalogues of podcast content. They organize the podcasts into segmented categories and then rank the most popular ones accordingly. The higher a podcast is ranked in its particular category, the more visibility that podcast receives. The great thing about podcast directories is that it separates the users into targeted demographics, by segmenting the location of the podcasts listed on the directory by category and information. This presents incredible potential for the business to create multi level marketing campaigns, aimed at their ideal demographic using this targeted method of consumer reach. For the first time ever, the commercial industry has control on a direct avenue for multimedia distribution and penetration to the market based upon consumer demand and needs on a global scale. This control not only integrates seamlessly with internet technology, but it merges the traditional elements of sale, publicity and marketing with modern points of access and distribution. Real Estate podcasting allows home builders, brokers, buyers, sellers, investors and any interested party the chance to preview a product anywhere, anytime, and on any device they choose. The use of podcasting in the real estate industry will not only increase technological confidence among home buyers, but it will directly affect corporations turnover times, thereby increasing revenue and ultimately the bottom line. |
