It is a simple fact that it costs time and money to advertise to and recruit new customers. Also very few people will buy something on their first visit to a particular website. If you can capture their email address on the first visit you can; Use THE LIST to give them a reason to keep returning again and again. This will greatly increase your chances of making a sale. Once you make your first sale to a customer you may be lucky enough to make a small profit after taking into account the cost of attracting them to your product or service. Use THE LIST
If you can sell to that person again and again without having to spend all that time and money in finding them, then your profits will increase. Use THE LIST
If you have sold something to someone online and you took good care of them you will build trust and therefore customers will be more likely to buy from you again. Use THE LIST
Your customer is now your client because he or she trusts you and your service or product; they will always come to you for their needs because its safe and easy now. If you continue to take care of your clients they will eventually become your ambassadors, these ambassadors will promote your service through word of mouth and direct referrals, thats the best and most cost effective advertising you can get. This is all accomplished through THE LIST. Use your list to stay in touch with everyone, keep your customers informed about new information or services, give free gifts and other value adding material. All of this will make it possible to tap into your own personal market share at any time. Without a THE LIST you will always be searching for customers. I sincerely wish you good luck and happiness Bill Boyd |
