A website is like a toll free number, it is great way for your customers to find out more about your company or to place orders, but they have to know the number to call. Here are some important guidelines on what you should do to maximize your web presence. A website is like a toll free number, it is great way for your customers to find out more about your company or to place orders, but they have to know the number to call. Here are some important guidelines on what you should do to maximize your web presence. Getting The Most Out of Your Website Display Your Domain Name Whenever Possible Print your domain name on all your self promotion items like name cards, brochures and letterheads. If you place advertisements on newspapers, magazines or television, remember to place you domain name as well. Market trend surveys today show that many consumers prefer to read about your services rather than to listen to a salesperson talking about it, this is especially true for Singapore. Online Advertisements Online advertisements can be extremely economical today - only if placed correctly. In fact, cost savings can be so huge that it's astonishing. I have known a small company paying S$170 for a one day ad in the classifieds section in the Singapore Straits Times. Using this method, there will be 10 replies on a good have. The same company tried using the internet and is able to bring in 50 replies over a one month period at less than S$100. It is obvious that the internet is a cheaper marketing tool. However, you may need to seek professional help for internet marketing to be done effectively. Search Engines With millions of people using search engines hourly, you can get customers for free if you are listed on them. To start, you can submit your website to the search engines. However, since there are millions of web pages online with hundreds of thousands more being added each day, it is not easy to get your webpage listed on Google or Yahoo. One way to do this is Search Engine Optimization (SEO). However, there is NO guarantee that SEO works and it will be better for you to seek professional help. Link Development Try to get as many inbound links as possible. This means, paying, exchanging or getting other websites to link to you. The entire web universe is made of links, and the more inbound links you have, the more visitor will entire your site. If All These Is Too Much Hassle For You, Pinkcube is a good company that will give consultation, help you advertise online, submit to search engines, do SEO and develop links for a small fee. |
