Our client in Chicago did, located right outside downtown too...a right competitive area. Everbody's looking for some kind of edge and we found it for them. Want to hear...the rest of the story. Just in case your wondering it doesn't have to be a major city or suburb, because it worked in a place called Rosedale Maryland, a little ways outside Baltimore. The company owns both locations and wanted an additional way to bring in and retain clients and attract new ones. David Eivers (great name David!), was contacted thru a referral and suggested a few forward thinking additions. Since they already had a website and a DSL connection, he had them opt for a secure wireless network that their 'preferred clients' could access when inside their salon. The preferred clients would receive email updates about specials and additions to their staff and other news about the salon on a bi-weekly basis to get them started. The preferred clients would then receive free access to their wifi network when inside the salon to check email or do any other work that they needed. This created a repeat group of clients coming in for free access and to take advantage of the specials they had received via email. It also increased traffic to their website (yipee!) and they began adding day spa products to be purchased online, an additional stream of revenue (another yipee!). The Rosedale location picked up clients looking for wifi access in the suburbs. The Chicago location being in a tech-forward looking city got ladies (and men) with their PDA's, laptops and anything else that could get wifi. The latest and greatest news is a scheduling calendar that allows clients to request open appoints on the days and times available with an email confirmation from the newly hired digital receptionist (new position from the added revenue). Could this be your salon, increasing the sales of day spa supplies? A better way of salon marketing? Day spa marketing? How about increasing traffic to spa resorts with aromatherapy products, health spas, hair salons and definitely your own beauty salon! The options could be like new and returning clients...endless! |
