The most common concerns for new websites is getting indexed. While it may seem like you have to pull strings with someone on the inside, getting indexed, and quickly, is an easy task if you cover the essentials. Understanding how search engines find new pages and crawl the internet helps it all make sense. Search engine crawlers walk the internet much we do. It loads a webpage, and then follows all of those links to wherever they go, which is why they are called Search Engine Spiders. So, it makes sense then, that for the spiders to find your website you need a back link to your website. It also follows logically that the more back links, the more times search engine spiders encounter back links to your website, the more often they will visit. Back links are a huge portion of what makes your site valuable to search engine results and gets you higher on the pages. Done right, you can get your website found and into the results pages fast, and get it constantly moving up towards the first page. Now, how to get those coveted back links is the essential and vital information. WRITE ARTICLES Writing articles, like I am doing right now, is a great way to get yourself out there. You need to provide the reader with valuable information. These articles you can submit to some of the many article directories out there for great free exposure. Here is the neat part, it is also a viral marketing technique as well. Those articles will be out there forever working for you. They get picked up here and there by ezines and sometimes even paper magazines. Websites pick up the articles and give the information you provided for free to their users, giving you great publicity and exposure. You also get great back links out of this as well. The site, whether an article directory or another website like an informational site, gives you a back link as part of the deal of getting great information for them to use for content. The only thing writing articles takes is your time, to show your great expertise. Just keep your reader in mind, and you'll be on the right path. FORUMS Join quality forums, and put your back link in your signature. This is a subtle advertisement and it is not usually recommended to name your site in a message itself unless it answers a question. When you have a quality message or reply that is the time to post. Don't write on forums to advertise, but to exchange ideas, and the signature link will help itself. Again, each one of those posts that is indexed by search engines provides you a back link, and another chance to have search engines walk your website as well. LINK EXCHANGES Link Exchanges are always a great source of new link partners to get great back links. As always, use link exchanges with caution in relation to who you trade links with. Like-themed websites offer the best gain for linking with. Not every website is one you will want to link with. The main thing is to think of trading with that website in how you really are, the same as you putting the link on your website by hand, and you'll be in the right mindset. ANCHOR TEXT This is a topic that needs to be covered. If you are trying to rank well for some keyword phrases, these are the keyword phrases you should be using as your anchor text for back links in the resource box on articles you write, as well as forum signatures, or anywhere else you get a back link if you have a say in it. The actual anchor or link text itself can make a huge difference to search engines. Variety is the key here. A variety in the anchor text looks much more natural (as if people had chosen to link to you on their own accord, they would choose their own words), so it's always a good idea. These are just some of the places to acquire great quality back links. A back link is your ticket to both getting indexed fast, but also placing well in the SERPs. As always, building great content is a great strategy as well for webmasters on their own to decide to link to your site to a quality content page. |
