So you think youve got something worth reading? In the sound byte society that we live in today, its virtually impossible to get people to take the time to read any book, none the less a book written by a no name like you. Dont fret though, this is just a tough line to soften you up for the hardships of marketing, it really is possible to get your name out there if you know what youre doing. Marketing is somewhat like the weather, you really cant control whats happening, but you can plan ahead for each day according to predictions. Even the savviest marketing professional will concede that marketing is not a factual business, and that most statistics can only say so much for how a product will do. Of course you can spend a few million to get a 30 second ad on the Super Bowl, the question however is if your sales will net a larger profit then the millions you spent on the ad. Thats what it all comes down to, a simple profit loss analysis. To market your e-book the best way is to keep the costs as low as possible while maintaining the largest opportunity for profit. Keep costs low by promoting your e-book yourself. The old saying "time is money" has never ringed as true as it does in online marketing. To pay anyone to do something you could do yourself is a mistake in the beginning of marketing your e-book. After all a success would be selling a few e-books to offset any costs associated with creating the e-book. Making several hundred dollars would be a mighty feat, so keep your costs low to enjoy the modest profits you may receive from marketing your e-book. The most cost effective marketing campaign on the web is word of mouth. Join some online e-book forums, and spread the word about your e-book. Try to answer questions on the topics you have written about, and suggest further to the questionnaire that they can reference your e-book for answers in greater detail. You can even start a free blog, and work on getting valuable links between your blog and other successful authors, or bloggers. Reach for high profit by allowing your e-book to be exposed to larger audiences. The great equalizer that is the internet allows users to connect with one an other in so many different ways, often traditional advertising is not needed. Put your e-book in the spotlight by getting it listed on the big retailers online such as eBay, Amazon, and Barnes and Noble. Often you will simply need to sign up for an account, and write a compelling description of the item to get it sold. By reaching for larger audiences you will experience a greater amount of success if your e-book starts to sell. Be creative when all else fails. The most innovative people in the world are the ones that find other ways to do what seems impossible. If you cant afford a professional audio book recording, try recording a podcast of your e-book and add the energy that only you the author can provide. Cant get anyone to review your e-book, cut a deal with some major e-book webmasters, ask them for their review and in return youll write a short e-book on the topic of their choice, or promote their website to your friends. At the end of the day you as a fresh e-book author have nothing to lose, and everything to gain by promoting your e-book cost effectively. |
