Social networking and music go almost hand in hand and Myspace puts it together in the same package. Music is all about raging hormones and the famous rock stars of yesteryears will nod their head in agreement. In a community like the one provided by Myspace, a music fan can have a whole new community experience. It is larger than life experience where he/she can get to connect with more people than they can ever think of. This type of social networking will change peoples perceptions and the way music is marketed and sold. It not just about US but this change will take place globally. It seems like Internet community has finally come of age. The New Age of Internet Community Now that the Internet community has come of age, let us take a peep into how it emerged. It is through a simple process of communication. One fan, say of Metallica will hear a song and if he/she likes it then they will tell others about the song on chat or email. There are fans who also talk about the song on the message-board, so that everyone gets to know about it. One fan passes to 10 others, each one of them passes it forward to ten more, and the cycle just goes on. This is the fastest, free and the most reliable mode of communication. You would probably ask now whether this process could get any revenue for the artist. Not really, but then this promotes the artist and his/her album globally. This kind of a promotion will further lead to sales of cds, dvds or cassettes. This is a major paradigm shift where music marketing is concerned. This means that now the brick-and-mortar distribution can be bypassed, and at the same time, severely curtail the illegal forms of "promotion" through radio. This has been made possible owing to a variety of online communication through music forums, music websites, blogs (web logs), and many more. What MySpace.com has really done is that they have all of it together under one umbrella. Myspace is one of the fastest growing information destinations for bands, fans, filmmakers, writers, artists, and record industry professionals. Myspace has been created by Chris DeWolfe and Tom Anderson and has been a roaring success so far. It is climbing fast on the popularity charts and has caught many industry people by surprise. The main Myspace site is dedicated to pure social networking, but a special section called Myspace Music is a different world altogether. It is probably one of the most innovative ways to reach out to the web audience of two million users in the network. Myspace Music is also a very useful tool and can be used to launch unsigned and budding artists. |
