Let's face it. If you are publishing an ezine online, your business is always at risk. The anti-spam community does not concern themselves with how much care and work you put into building your list and how much effort you put into assuring that your subscribers really want to be on your list. Some in the anti-spam community would be delighted if your business was to be crushed, and if they could help you towards that end, then they would be quite delighted. No matter how much care or caution you put into building and maintaining your mailing list, your business' future is only as safe as the next email you send. One threat or complaint from one of your subscribers could cause your ISP to shut you down, even if the subscriber had verified their intent to be a subscriber, two, three, four or even five times. Most ISP's do not take the time to investigate accusations. Instead they simply react to the accusation with immediate termination of an account. There is a new way to manage an ezine without having to use email as the delivery method. Many top name publishers have already made the switch. Any subscriber who installs the Quikonnex software on their system can subscribe to your ezine, and then when you make a new posting, your subscriber will be notified directly through the Quikonnex software on your subscriber's desktop. |
