If youve spent any time at all online, youve likely received an email message sent as an autoresponder, even though you wouldnt necessarily know it. It may have been as simple as that familiar, inter-office reply that tells you the recipient is out of the office. Yes, thats an autoresponder. More common than that 'out of the office' reply is the autoresponder used as a marketing tool - a very valuable marketing tool! If youre selling on-line, or if you want to, heres why autoresponders are really a must in order to maximize what you can accomplish as an on-line marketer. First of all, using autoresponders is one of the best ways to automate your business and multiply yourself, in effect. This happens when you use the features of pre-writing each message, and pre-programming a schedule for when each message goes out. You can set these up to go out every few days, every week, or once a month, whatever is appropriate. You can write as many messages as you want, and they will go out, automatically, for weeks, months, even years! And you dont have to touch it, unless you want to. How much time would that save you in the all-important task of follow-up? Could you get anything else done if you were always responding to your prospects and even your current customers? Now if youre building a business, and you dont have many visitors requesting information yet, you might still wonder why an autoresponder will help you now. Regardless of how many visitors you now have, you simply MUST work towards capturing as many opt-ins as possible. What can you offer your visitors? Theres many ways to accomplish this. Whats important is providing a strong enough incentive so your visitors willingly provide their name and email address, so YOU start building a list, one of THE all-important goals for any business owner. Once this list starts to grow, it will become one of your most valuable assets. But this growth also means you wont want to spend all day, answering individual inquiries about your business and what you provide. Thats where autoresponders come in. They help you stay immediately responsive to prospective customers, and build the long-term relationships that convert prospects into customers. In this way, using autoresponders are always worth your time and the investment, which is very affordable. Most autoresponder systems also allow you to send out the occasional broadcast message to your entire list (or lists), when you have news or a special offer you want them to know about. And that doesnt cost you anything extra! The fact is, using autoresponders is one of the required tools used by all successful on-line marketers. They ARE that valuable. |
