Many internet marketers believe that their autoresponder is their key marketing tool. With your autoresponder, you can deliver your sales message or other information to all or some of your clients, 24 hours a day, anywhere in the world. Writing autoresponder messages are difficult to write and more importantly keep writing. So you need to get results from each and every message.

1. Its about the reader, not yourself so ensure that you write what you know they want to here. No matter how may giveaways you produce, people will only read things that they are interested in. Do not tell endless stories about your personal life nor become political, racist or inappropriate. People are reading your ezines for the information and to satisfy a need they have.

2. Write as if each customer was the only customer that you have. Treat them well and use a personal writing style as if you were individually helping them. When your reader, reads your ezine, they are unaware, and frankly dont care, about the many others that received the ezine as well.

3. Be interesting, amusing and helpful in your messages. You want your customers to enjoy and look forward to your message. People buy from those they like and trust. Dont be too wordy this is a sales message not a novel.

4. Emphasize the benefits for receiving your message and purchasing your products or services.

5. Use action words and several compelling sub headers to excite your reader.

6. Include a call to action after reading your message give your readers an action to take be it go to a download page for a giveaway or send an email for further information, or go look at the benefits a product can provide them with.

7. Pick a subject for each message. Try a theme around a product that you are trying to sell. If you are offering an e course in autoresponder messages then map this course out before you start.

8. Ensure that your message is spelt and punctuated correctly and is grammatically correct. This makes your message professional and easy to read.

9. Have a consistent and easy to read layout. ASCII text is always best. Keep white space above and below your heading and key sub headers so that they stand out. Try and keep your paragraphs short and put a spare line between each of them. Use bullets wherever necessary as it is easier to read.

10. Be legal MLM letters are illegal in many countries. Chain letters are illegal in most countries including USA much of Europe. Similarly contests and any kind of gambling or lotteries are similarly illegal in the majority of countries and states. Ensure that your messages do not look like these types of emails. The CAN SPAM laws of the USA require address details amongst other features. Double opt in lists are by far the safest types of lists to own. This means that each member has subscribed and then confirmed that they wish to subscribe to your messages.

Remember a well written series of messages will build a good quality and loyal list of buying customers so it is a skill well learnt.

Lee Lister

Lee Lister is Management Consultant and Program Manager with more than 25 year's management and consultancy experience and more than 20 year's program and project management experience in projects for Banking, Finance, Insurance, Leisure and Government bodies. She also have more than 10 years bid management experience ranging from bids for medium companies to large international and infrastructure bids.

British born, Lee received her BA(Hons) Financial Economics from the University of Essex. She went on to work in or for a considerable number of countries within Asia and Europe as well as Australia and the United States. While building a name for herself through helping company restructure, change management and project management consultancy, Lee became a well-known figure for her skills in analyzing, problem solving and trouble-shooting. She has consulted for many major industries, including banking, telecommunications, insurance, transportation, leisure and governments from many different countries. Some of the companies who have benefited from Lee?s expertise are Hewlett Packard, Siemans Nixdorf, Electrolux and the Philippines government.

Whilst working in the Far East she became a recognized expert on preparing and evaluating large World Bank Proposals (infrastructure projects within developing countries). These accomplishments called upon the skills of bid and project management, risk assessment, contract negotiation and supplier management and required dedicated work to very tight time scales. This expertise was acknowledged by an invitation to be the principle speaker at an International Business Development Conference in Washington, USA. She has also consulted at very senior level in several countries.

She owns and manages two companies, Biz Guru LLC in the USA and Biz Guru Services Ltd in the UK as well a considerable number of profitable web sites. She works almost entirely via the internet, visiting clients on site during major consultancies and training. Her Internet skills span from when major companies first started to consider obtaining their own web sites. During these years, she has kept up to date with the rapid changes on the internet, including the dot com boom and the resulting bust ? which her own web based companies survived.

She regularly consults, writes and lectures on business, bid management and marketing and has published numerous courses and books.

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