A few months ago, John Reese started a buzz about his experiment with Google Adsense site publishing which he called VRE for Virtual Real Estate. He showed, in a general way, how he managed to earn over $500k in less than a year with his system. The upshot of it all was that flocks of IMers started scrambling to see if they could duplicate his success. I confess that I was one of the scramblers. Though Id puttered around throwing up dozens of content sites for Adsense revenue, I never really made a lot of money with them mostly because the money is in the traffic and I never focused on driving traffic to those sites. One of the methods John Reese used to build his successful Adsense empire made a light bulb go off in my feeble brain housing. He captured email addresses from his visitors, subscribed them to a niche specific mailing list and used it to turn his one-time visitors into repeat visitors over and over again. He recycled the traffic hed already worked so hard to get. Brilliant! Capturing leads from website visitors is certainly not a new idea but how many Adsense publishers had tried it with their content sites? Ive seen very few. So I got to work designing a niche lead capture system for my own content sites. why a system? Because content site visitors are looking for free information and arent usually in a buying mood even when the price of your offer is only their email address. So they must be enticed with a valuable offering and an attractive sales letter. Additionally, Google frowns on pop-ups and such. They dont absolutely forbid them but they do impose severe restrictions on their use by Adsense publishers. So I designed a system that uses an eye-catching Click Here button that opens the sales letter in a new window offering a valuable report focused on the very niche that brought the visitor to my site in the first place. I've created ten of these Niche Lead Capture Systems s now. I must say they are working very well for me in the two months Ive been using them so far. My Adsense revenue is up by 50% and climbing and Im building multiple lists of prospects ravenous for information on specific niches to whom I may offer products in the future and increase my income dramatically. So get busy and apply the techniques you've always used to get visitors to your product salespages and recycle the traffic that's already visiting your Adsense content sites. |
