Take every opportunity to send people to your site and make sure that there is something in it for them; otherwise they will soon fly away. Now that you have a top-notch professional site with an e-commerce secure store, you are ready to go into business on the web. You will need to promote your site like you would any new product or service. You will want to put together a Public Relations campaign such as a professional email that contains graphics and links. You will need to send the email to all your current customers plus friends and acquaintances. Make sure that you only include people that actually know you. At this point in time you will also want to prepare a press release announcing your new site and what is special about it. This press release should also be sent to eMedia as we talked about before. Your print materials will need to contain the web address and a generic (or your own) email. If you spend money on newspaper advertising, you will need to place your website address and perhaps an email address. I always include my email address because I want people to email me to ask questions no matter where they saw the ad. I use a generic email address such as info@BizMechanix.com so it does not interfere with my regular email. If you sponsor an event or give a donation, you need to make sure your web information is on the donation or is part of your sponsorship byline: Do not be shy, Put it EVERYWHERE! Now that we have seen a number of ways to use the web for our marketing, you must also note that the web is a good way for potential clients to learn more about you. Before a business relationship can be formed, there needs to be at least three things: First is chemistry. Chemistry simply means that you like the person and find you can get along with them. Second is integrity. Integrity is discovered through backing up what you say with real life examples and giving references to your work. If you hesitate, then it is not likely a business relationship will ensue. Last, there needs to be an appropriate business fit. If there is not a match for the two companies, then there is no point in pursuing the relationship. The web will help you discover more about the other company and they will find out more about you in the same way. |
