What has networking got to do with joint ventures? "PLENTY" is the short answer to this question.

Networking is a very important element of joint venture marketing because the more you network, the more you meet potential partners and build relationships that lead to profitable joint ventures.

Your network of business associates, vendors, family and friends, plays a big part when it comes to implementing your joint venture marketing strategy. This is because the most successful partnerships are with people you know, like and trust, and vice versa.

Of course, many profitable joint ventures have taken place between partners that have not known each other for long, but any "cold" contact you meet would need time to evaluate your character and your business, before committing to a partnership with you. Sometimes this could take a few weeks, and other times it may take up to a year.

Before joining organizations or associations in your markets, do your homework to identify which ones are most likely to produce results aligned with your business goals. Make sure you keep in close contact with those in your network. Send thank you cards, meet for lunch, make brief phone calls, remember birthdays, and ask them to subscribe to your newsletter.

Here are ten places to start with, on your networking journey to lucrative joint venture partnerships:

1. Live Seminars and Conferences

2. Breakfast Meeting Groups

3. Trade Shows and Exhibitions

4. Membership Associations

5. Introductions made through your business associates and vendors

6. Online discussion groups and forums within your industry

7. Live Training Courses

8. On Your Travels e.g. on the airplane or train

9. Interactive TeleSeminars and TeleBootcamps

10. Other Networking Events e.g. at business parties

The size and quality of your network determines your income. The more valuable contacts you have in your network, the more lucrative your joint venture projects would be. Build a profitable network, and increasing your net worth would be easier than you think.

Copyright 2005 by Habiba Abubakar and Emprez. All rights reserved.

Note: You are welcome to republish this article as long as the resource box at the end is included unaltered.

Habiba Abubakar

Habiba Abubakar, a.k.a. The Profit Diva, is President and CEO of Emprez ? a marketing consultancy and information publishing company that helps small businesses grow and excel in profits.

It didn?t take long for Habiba?s entrepreneurial spirit to surface. In one way or another, she has been involved with small businesses since the 1990s. Her earliest business experience was at age 12, when she persuaded her Grandma to let her sell some Arabian veils to her school friends. Since then, Habiba continuously dabbled into several business opportunities - even during her university education, and when she had a day job - until she found her forte.

After graduating with a Law Degree (LL.B Honors), Habiba made her debut into the corporate world as a sales representative with Marcus Evans Conferences. She soon realized that marketing is her real passion. Habiba switched careers and consequently held marketing positions at Bloomberg L.P, Macfarlanes, HLB Lists, Salans, Buzzacott Chartered Accountants and other blue-chip organizations.

With years of experience in marketing, Habiba founded Emprez to help small businesses cure what she calls the "mediocre profits syndrome." Under Emprez, Habiba set up two subsidiaries to serve separate niche markets.

Through restaurantmarketingstrategy.com, she works with restaurant owners that are struggling to attract more customers and trying to build undying customer loyalty.

Through Profit Diva, Habiba specializes in helping small business owners attract more clients and increase profits by developing, implementing and managing joint venture projects as part of their marketing mix and overall business strategy.

As a speaker, author, consultant and entrepreneur, Habiba is no stranger to the ups and downs of running a business.

As an alumna of Middlesex University Law School, Habiba is often invited back for speaking engagements. She also participates in the university?s annual Alumni Mentoring Scheme by taking on penultimate year marketing students.

Known for her "more clients and greater profits in 180 days" promise, Habiba has been featured in Benefits Marketing Online Magazine, Restaurant Business Magazine, Pizza, Pasta & Italian Food Magazine, Masala Magazine, and commpiled.com, to name a few.

Habiba?s philosophy is simple: "In this world there?s no CAN?T, only WON?T and more often than not, that?s the difference between success and failure."

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