If you are in sales then who would you rather buy from? The amateur with a reputation for doing what he says he will do and integrity or the professional who dresses nice, is new to the scene and uses all the right phrases, psychological tactics and buzz words? Well if you are like most people you would rather do business with the down to Earth person, but at the same time you also realize that you mind has been trained to do business with the professional. But really you must use your intuition and thus consider the benefits of trust, integrity and word of mouth concerning the amateur right? Recently I read a very good article on this subject and one that you should read too called; Amateurs and Professionals, written by a gentleman and a scholar; Mr. Ed Howes http://ezinearticles.com/?Amateurs-and-Professionals&id=227963 I thoroughly enjoyed his categories and the article, thank you for that. Now then, having lived a long life of entrepreneurial pursuits, I am not sure if I personally can always classify folks into boxes, because of the tremendous variety, yet even in saying this I have met and done business sometimes happily, sometimes reluctantly with all four of those types you pegged. Never really thought of it that way. But I would rather do business with a construction business person, farmer, heavy industry person or such any day of the week than someone who shows up to sell me something in a suit and tie, with a song and dance and a well thought out lie. Perhaps you too will consider this in 2006. |
