Have you ever considered how to launch a public relations campaign in a community when your company profession or industry is not so glamorous? Consider if you will a Air Conditioning and Heating Company. What sorts of community spirited public relations campaigns can you do with such things? Well how about setting up or participating in a Neighborhood Mobile Business Watch Program, sponsored in part by the Chamber of Commerce and the local police department? Consider if you will the following observations; AIR CONDITIONING COMPANIES: Heating and Air Conditioning Companies often work for commercial properties on roofs, a great vantage point and totally unexpected. They usually have many vehicles. They have constant communication. Their owners are usually very involved in city and civic affairs. They also work in apartment complexes and low income housing areas where a higher percentage of crimes are committed due to density. They work in commercial malls and centers. More cars are stolen at regional malls than any other location and there is lots of shoplifting. They are also in residential neighborhoods of middle and upper middle class where people are at work and not around to protect their properties. You see for all these reasons it makes sense to enjoy the benefits of helping the community, which supports your business by keeping an eye out for their well being. Such a public relations program costs next to nothing and the community goodwill generated is truly fruitful. So consider all this in 2006. |
