Networking: Name Recognition When you meet someone new, do they remember your name? Do you remember theirs? Sometimes you do, but more often you dont. Networking means you remember, you recognize, and you refer others to their businesses. This process of promoting your Business Network incorporates professionalism into your friend making process and negates counting on memory to help you retrieve information. Learn to network properly and become a promoter within your Business Networking Circle. Exposure The first big step in Business Networking: Get out there. Put a smile on your face, introduce yourself, and expose yourself to people. In business networking, half the power of arriving is just in being out there. Marketing your product, marketing your services, or marketing yourself all include the initialization of exposure. It's called Business Networking because you interact with others. Name Recognition In order to get name recognition, your name has to be out there, publicized, and remembered. The more your name is seen out there, the more recognizable it will be. Once your name is recognized, your options broaden, and the possibilities become endless. Networking works best with name recognition. Brand Your Name Build on Name Recognition by Branding your Name. Once youve begun to network and build a reputation, use that recognition factor to become a Name Brand. Be recognized by your name. Factor in a significant design logo that establishes a connection between what you do and your name, and youve got a Business Card worth Brandishing. Network When you meet people, give them a business card. Be prepared to tell them what you do. Give them a marketing spiel that brings them back to your card thinking, Great, Im going to call this guy! The 10 second Elevator Speech should be committed to memory and packed with powerful action words. You want them to walk away gasping for air from exposure to your Personal Statement. Ask about them, get their card, ask what they do, and note their information. Make a contact. Next day, give them a call, tell them you were glad you had an opportunity to get to know them, and ask if theres anything you can do to help them meet their goals. Market Your objective, as ever, is to make a sale. After you offer to help them, you get an idea of what they need that you might have. Provide it. Give them what they want. Meet the needs of your clients and they will be back. Your business will expand. Profits will increase. And you, my friend, will have made a new friend. |
